Always listen to your Mum.

We released the trailer for our new film for Peace Canal yesterday, as the start to a special campaign against armed violence in South Sudan.

"This is painful in a way that we can't forget" - Mariam

In 2022 we got to sit with four amazing women who had travelled to Juba from four conflicting tribal communities to tell us about their stories of loss. They wanted to communicate a message of peace to their respective communities in a way that might cut through.

If anything's going to get you, it's seeing your mum cry.

Violence and cattle raiding is a way of life for many young men in pastoralist communities in South Sudan, and it's encouraged and perpetuated by many external vested interests. But we hope that this film will make some think about the consequences of violence and see that there's another way to live.

We’re pushing this campaign out through WhatsApp and Facebook groups, which are the most popular channels amongst diaspora and pastoralist communities. Even cattle camp youth leaders often have phones, hooked up to solar powered chargers, watching Nollywood films in a huddle with the other kids.

There’s a wise saying that holds true in every culture - ‘Listen to your mum’. We hope that these guys will.